SPOTLIGHT ON LOCAL • FOR BUSINESSES

One monthly interview. A month of real content.

We turn a 30–60 minute Zoom conversation into short-form clips, articles, and proof assets for owner-led local businesses. No weekly filming. No ad spend. Just consistent, credible content built from what you know.

Business owner taking part in a remote interview on a laptop

Who it's for

Mortgage brokers

Build trust before first contact. Most buyers choose a broker based on word of mouth — authority content extends that.

Independent estate agents

Differentiate from the nationals. Local expertise is your advantage — make it visible.

Dentists and private clinics

Patients choose on trust. Expert content builds that faster than any ad spend.

Accountants and IFAs

Complex decisions require trusted advisors. Monthly content keeps you visible and credible.

The service works best for owner-led businesses where the owner is the expert — and the business wins when that expertise is visible.

What we create from one interview

One 30–60 minute Zoom conversation is the only input we need. Everything below comes from that.

Recorded interview

One structured 30–60 minute Zoom conversation per month. No prep needed from you.

Short-form clips

12–30 clips depending on package. Each one edited, captioned, and ready to post.

Full interview cut

The complete recording, edited for clean flow. Yours to post on YouTube or your website.

Written article or FAQ

A written proof asset from your interview. Can live on your website or on Spotlight on Local.

Platform formatting

Every clip formatted for the platform it's going on. Aspect ratios, captions, titles.

Optional scheduling and posting

Available on Demand Engine and above. We handle the calendar so you don't have to.

Why this works
  • Removes the weekly content bottleneck — one session creates a month of material
  • Real conversations build local trust in a way polished branded content does not
  • Gives you usable proof assets — not just awareness — that convert when prospects are evaluating
  • Consistent without constant filming. Credible without looking like you spent money on ads.

Packages

All packages are based on one monthly interview. The difference is how much gets produced from it and how much we handle for you.

Pilot Sprint
£750per month
2-month minimum

A low-commitment start. One interview, a set of clips, and proof that the format works for your business.

  • 1 recorded monthly interview (30–60 min Zoom)
  • 10 edited short-form clips
  • Full interview cut (yours to keep)
  • Captions and platform-ready formatting
  • Feature published on Spotlight on Local
Most popular
Local Authority
£1,000per month
Rolling monthly

One interview per month. Twenty clips. Consistent, reusable content without the production overhead.

  • 1 recorded monthly interview (30–60 min Zoom)
  • 20 edited short-form clips
  • Full interview cut
  • Captions and platform-ready formatting
  • Feature published on Spotlight on Local
  • 1 written article or FAQ asset
Demand Engine
£1,500per month
Rolling monthly

More clips, scheduling included, and a written proof asset you can put on your website.

  • 1 recorded monthly interview (30–60 min Zoom)
  • 30 edited short-form clips
  • Full interview cut
  • Captions and platform-ready formatting
  • Feature published on Spotlight on Local
  • 1 written article or FAQ asset
  • Content scheduling and posting (one platform)
Market Leader
From £2,500per month
Custom

Full-service content and distribution across platforms, with lead-capture assets built in.

  • Everything in Demand Engine
  • Multi-platform scheduling and posting
  • Monthly performance review
  • Lead-capture landing page or proof asset
  • Priority turnaround

Not sure which fits? Start with a call. We'll recommend based on your goals and current output.

How it works

The same six-step process every month. Simple, predictable, low time cost on your end.

1
Brief

Short written brief. What you want people to know about your business this month.

2
Interview

30–60 minute Zoom. Relaxed conversation. We ask the questions, you answer naturally.

3
Editing

We cut the interview into clips. Captions added. Each one formatted for the platform.

4
Approval

You review everything before it goes anywhere. One round of changes included.

5
Delivery

Files sent to you, or posted directly depending on your package.

6
Monthly review

Brief check-in. What worked, what to cover next month.

Organised desk setup showing a structured content production workflow

Example output

This is the kind of content one interview produces. Real client work will appear here as it's produced.

Independent estate agent
Interview topic: “How we price properties in a flat market
Clips produced:
  • The mistake most sellers make with pricing
  • Why your Zoopla valuation is wrong
  • What I tell every vendor before we list
Problem it solved:

Prospective clients wanted proof of market knowledge before booking a valuation.

Mortgage broker
Interview topic: “First-time buyer questions answered honestly
Clips produced:
  • Do I need a 10% deposit in 2025?
  • What banks don't tell you about stress testing
  • The three things that kill a mortgage application
Problem it solved:

Broker needed to be visible to first-time buyers doing research before committing to a lender.

Sample output only — for illustration. Client case studies added as work is produced.

Common questions

Business owner reviewing content and planning next steps on a laptop

Ready to talk?

Email us a short note about your business and what you want to achieve. We'll reply within one working day to arrange a call.

No commitment required to start the conversation.